Life Science & Diagnostics Marketing
An expert in your corner.
Here for your story.
Twenty years inside life sciences — fluent in the science, the buyers, and what it takes to move both.
Veris Marketing. Growth in Any Season.
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What working with Veris feels like
When what you build matters — to a patient's diagnosis, a researcher's funding, a child's safety — the experience of building the marketing matters too.
Expertise that meets you where the work already is.
Twenty years inside life sciences means the first conversation isn't a briefing. You're not paying for ramp-up time, not explaining your category from scratch, not waiting weeks for someone to understand why your buyer is different from the buyer they marketed to last quarter. The expertise is in the room from day one. The work starts where you actually are.
A peer at the table.
Marketing decisions in life sciences live at the leadership level — they shape the product roadmap, the sales pipeline, the investor narrative, the board narrative, all at once. You need someone who can sit in those conversations as a peer and own the marketing function the way the moment requires. The work is measured by what changes for your company — not by what gets produced along the way. The experience is partnership, not handoff.
A story your science has earned, told for the people deciding.
Your science is the proof. The work is building the story around it that clinicians, procurement officers, administrators, and investors can hear, recognize, and act on — each in the language they actually use. The experience is collateral your sales team reaches for and stories your buyers remember.
20+
Years in Life Science & Diagnostics Marketing
4.4M
YouTube Views on Customer Testimonial Content
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When you’re marketing science to investors and analysts, getting it slightly wrong can ruin your credibility with your actual customers. Threading that needle is hard—and Tiffany does it exceedingly well, because she has the science background and the marketing capability both.
Frederick Strathmann
SVP Global Business, MOBILion Systems, Inc.
What We Do
Designed for where you actually are.
Veris works in three ways, each building on the one before. First we find the position only you can own, then we build the authority that opens the door for even the most skeptical of buyers, and—for those who need a marketing leader but not a full-time one—we step into the seat and lead the marketing that carries it forward.
Only-Choice Positioning™ Workshop
Claim your position.
Uncovers the position where your product is the only one that fits.
You know the science behind your product is sound, but buyers keep lining you up against competitors and asking about price. Usually that means that you have not yet uncovered the single place where what you do, the problem your buyer has, and the right audience all meet—the position where the comparison stops, because nothing else fits. Together, we find that position and document it clearly enough that you can put it to work right away.
- A clear read on what your buyers actually need to succeed—the real root of it, not the version assumed from the inside—and how that need shifts across customer types, with independent research where it helps
- A side-by-side scorecard vs. your top two competitors, from what the market expects to where you pull ahead
- The one position your product alone can own, and the value proposition built on it
- A positioning brief documenting it all, ready to put to work
Established Thought Leadership Series
Build your authority.
A body of published work that establishes your credibility with skeptical buyers.
The buyers you most need to reach are the careful, skeptical ones—the people who do not take a claim on faith. They trust what is published, what is corroborated, and what is backed by names they recognize, and right now that record does not yet exist for you. Together, we build it from your own experts and your own customers: substantial, authoritative pieces, each one creating a presence for you where your buyers are already paying attention.
- Interviews with your experts and customers as the source for every whitepaper
- Well-sourced, persuasive whitepapers, each on a clear thesis
- Published to your website and shared across your social channels, compounding over time
- Options to add earned media articles and video testimonials
Owned Growth Marketing Leadership
Scale on your terms.
Fractional CMO leadership that owns your marketing function without the full-time hire.
You have reached the point where you need senior marketing leadership, but a full-time CMO is more than you are ready to take on—in cost, in commitment, or in timing. Together, we put that leadership in place without the full-time hire: I step into the marketing seat and own the strategy, the planning, and the direction, while the execution runs underneath it. You get a leader accountable for marketing, not one more role to fill and manage.
- Marketing strategy and quarterly planning
- Team leadership, hiring, and budget management
- Translate your science into a story that lands with investors
- Marketing reporting and C-suite dashboards
Work Samples
Stories that move markets.
A selection of published work, earned media, and customer video testimonials — spanning life science instrumentation, diagnostics, and women's health.
Video Testimonials
Watch on YouTube →
Customer Testimonial · Agilent Technologies
Cordant Health Solutions Reviews Agilent for Multi-Vendor Instrument Services
A customer-driven testimonial showcasing the value of Agilent's multi-vendor instrument services for a leading drug testing laboratory — highlighting reliability, speed, and trusted partnership.
Watch on YouTube →
KOL Interview · Personalized Medicine
Identifying the Right Biomarkers to Support Personalized Medicine Research
An in-depth conversation with leading researcher Prof. Stephen Pennington on the role of biomarker discovery in advancing personalized medicine — a flagship thought leadership piece for Agilent Technologies.
Published Editorials
