Life Science & Diagnostics Marketing

Market leaders don't chase trends.
They spark revolutions.

Whether you're a thriving life sciences company ready to evolve, or an emerging diagnostic venture stepping into the market for the first time — Veris Marketing is your partner in growth.

Veris Marketing. Growth in Any Season.

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Our Approach

Three steps to market clarity and growth.

01

Understand Your Customer

Good marketing connects customers who have a problem with companies who have a solution. We uncover your customers' true pain points and addressable needs to find the sweet spot for what you provide.

02

Position Your Solution

A differentiated value proposition uniquely solves your customer's problem. We evaluate your competitive position to craft a narrative that sets your solution clearly apart from the rest.

03

Build a Winning Strategy

We leverage decades of experience in market strategy, content, and sales training to ensure your growth strategy is solid, your materials tell the right story, and your sales teams are equipped to win.

20+
Years in Life Science & Diagnostics Marketing
4.4M
YouTube Views on Customer Testimonial Content
3
Core Capability Areas: Strategy, Content & Sales Activation
"

Tiffany possesses remarkable insight into target customers and understands the type of information that resonates with them to achieve desired outcomes for both the business and the customer. She consistently put together strategic plans to deliver key content to target audiences effectively.

Mike Hagmaier

Global Marketing Program Manager, Agilent Technologies

Ready to grow?
Let's talk.

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What We Do

Proven strategies for every stage of your market journey.

Veris Marketing specializes in analytical testing products and services across Life Science Research, Clinical Research, and Diagnostics markets — bringing 20 years of hands-on experience to every engagement.

Market Strategy — laboratory research

Market Strategy

Data-driven strategy that defines your market position and sets the foundation for sustainable, differentiated growth in life science and diagnostics markets.

  • Target Market & Customer Definition
  • Competitive Landscape Analysis
  • Product Positioning
  • Value Proposition Development

Content Strategy

Customer-centric storytelling that resonates with technical audiences and moves them through the decision journey — from awareness to purchase and beyond.

  • Multichannel Customer-Centric Storytelling
  • Marketing Messaging Frameworks
  • Earned Media Development
  • Thought Leadership & Invited Speaking
Sales Activation

Sales Activation

Equipping your sales teams with the right tools, training, and content to find the right customer with the right need at the right time — and close.

  • Internal Sales Training
  • Customer-Facing Sales & Marketing Content
  • Website & Social Media Assets
  • Launch Support & Enablement

Not sure where
to start?

Let's Figure It Out Together

About Veris Marketing

Where science meets story.

Tiffany Payne, Founder of Veris Marketing

Tiffany Payne, M.S. — Founder

Founded on 20 years of real-world science and strategic marketing.

Veris Marketing was founded with a singular mission: to bring the rigor of scientific thinking and the power of customer-centric storytelling to life science and diagnostics companies who deserve to be heard.

Based in El Dorado Hills, California — nestled in the Sierra Nevada foothills between Sacramento and Lake Tahoe — Veris Marketing serves clients doing genuinely important work: advancing human health, improving diagnostic accuracy, and developing the tools that researchers rely on every day.

With a Master of Science in Chemistry, hands-on applications development experience, and deep fluency in highly-regulated markets, Tiffany Payne brings a perspective that generalist marketers simply cannot. She is a published author, invited speaker, and holds a Social Media Marketing certificate from Cornell University's SC Johnson College of Business.

M.S. Chemistry Published Author Invited Speaker Master Storyteller
Cornell University Seal
Professional Certification
Social Media Marketing
Cornell University · SC Johnson College of Business · 2024

Our Mission

"Leverage 20 years of biotech marketing experience to provide proven strategies for customer-centric marketing, messaging, product positioning, and sales activation."

Specialty: Analytical testing products and services in Life Science Research, Clinical Research, and Diagnostics markets.

What Colleagues Say

Trusted by marketing and scientific leaders.

"Tiffany possesses remarkable insight into target customers and understands the type of information that resonates with them. She consistently put together strategic plans to deliver key content to target audiences effectively. Her collaborative nature and ability to build strong internal relationships were crucial in achieving mutually beneficial outcomes."

Mike Hagmaier
Global Marketing Program Manager, Agilent Technologies

"Tiffany's ability to translate complex scientific and technical concepts into compelling, audience-ready content was invaluable. What stood out most was her instinct for storytelling and genuine commitment to understanding the customer perspective. Particularly when shaping thought leadership pieces, Tiffany brought clarity, creativity, and strategic insight to every article."

Naomi Goumillout
Director, Business Public Relations, Agilent Technologies

"I've had the pleasure of working with Tiffany multiple times over the past 12 years. She consistently connected us with the right people at pivotal moments, often going above and beyond. Her customer-first mindset, strategic thinking, and follow-through truly set her apart. Any life sciences company aiming to grow through authentic storytelling and deep customer insight would be fortunate to have her."

Robin Tuytten
Director, Metabolomic Diagnostics Ltd

Let's explore
what's possible.

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Work Samples

Stories that move markets.

A selection of published work, earned media, and customer video testimonials — spanning life science instrumentation, diagnostics, and women's health.

Video Testimonials

Watch on YouTube →

Customer Testimonial · Agilent Technologies

Cordant Health Solutions Reviews Agilent for Multi-Vendor Instrument Services

A customer-driven testimonial showcasing the value of Agilent's multi-vendor instrument services for a leading drug testing laboratory — highlighting reliability, speed, and trusted partnership.

Watch on YouTube →

KOL Interview · Personalized Medicine

Identifying the Right Biomarkers to Support Personalized Medicine Research

An in-depth conversation with leading researcher Prof. Stephen Pennington on the role of biomarker discovery in advancing personalized medicine — a flagship thought leadership piece for Agilent Technologies.

Published Editorials

Today's Clinical Lab · August 2024

Toward a Faster and More Accurate Psoriatic Arthritis Diagnosis

Exploring innovations in clinical biomarker testing improving diagnostic timelines and accuracy for psoriatic arthritis patients — bridging laboratory science and patient outcomes.

Read Article

Today's Clinical Lab · February 2024

Improving Pregnancy Outcomes Through Early Detection of Preeclampsia

A deep dive into emerging diagnostic markers and testing strategies enabling earlier identification of preeclampsia — and the potential to save lives through timely clinical intervention.

Read Article

Today's Clinical Lab · October 2023

Can Ion Mobility-MS Tackle the PFAS Testing Challenge?

An investigation into ion mobility mass spectrometry for PFAS detection — examining whether this advanced analytical technique can meet the growing demand for sensitive, reliable forever-chemical testing.

Read Article

Ready to create content
that resonates?

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Let's Connect

Schedule a no-commitment introduction.

Let's explore what's possible — together.

Book a free 30-minute introductory session to discuss your marketing needs. No pressure, no pitch — just a conversation about your goals and how Veris Marketing might help you achieve them.

Emailtpayne@verisagency.com
LocationEl Dorado Hills, CA
Follow Along LinkedIn — Veris Marketing Facebook — Veris Marketing

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